Posts Tagged ‘Online Behavioral Advertising’

Progress and Freedom Foundation: Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy

Monday, June 15th, 2009

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Google’s Ad Preference Manager, with its persistent opt-out plug-in, offers precisely the kind of robust opt-out that privacy advocates have always demanded. Google deserves a rousing “Amen!” from privacy advocates. Google’s new “Interest Based Advertising” program represents the company’s first foray into what is generally called “Online Behavioral Advertising.”