Quantcast is a new breed of audience service, focused on helping buyers and sellers quantify the real-time characteristics of digital media consumers against which they can activate addressable advertising solutions. Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.
Quantcast Publisher is available to Web properties of any size and provides free direct-measurement of audiences for sites, blogs, videos, games, widgets and all forms of distributed content. The service has experienced rapid adoption by top media companies including Hulu, ABC-Television Group, NBC, CBS, MTV Networks, Hachette-Filipacchi, FOX Entertainment, Businessweek, Meredith Corporation, Time Inc.’s SI.com, CNNMoney.com, People.com and many of the web’s most trafficked online destinations.
According to its measurements, Quantcast currently ranks KansasProgress.com at number 137,763. It ranks SunPublications.com at 158,591. The lower number, the better, with the top Web site ranked at #1. Both sites are listed as “quantified,” which means that each site has voluntarily installed a small amount of Quantcast’s code, which enables Quantcast to more accurately estimate readership numbers. Quantcast.com does rank “quantified” and non-”quantified” sites within the same tally, and we are presently uncertain about the accuracy with which Quantcast measures sites which have not installed the HTML code. (more…)