Matt Drudge and the Future of Soccer – Howard Wolfson

Last night the Drudge Report website led with the speculation that World Cup organizers might ban the vuvuzela horns. Earlier in the day he led with a picture of poor Robert Green looking hapless. You may not think much of his politics, but Drudge still has an uncanny ability to shape and direct traditional news coverage. He knows his audience, and if there wasn’t a market for soccer in the States, he wouldn’t be featuring it on his site.

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