Wall Street Journal is offering firesale prices for full-page ads in its highly anticipated New York edition to seduce advertisers away from The New York Times

NEW YORK (Reuters) – The Wall Street Journal is offering some businesses firesale prices for full-page ads in its highly anticipated New York edition to seduce advertisers away from The New York Times.

Rupert Murdoch, whose News Corp owns the Journal, is betting that New Yorkers want an alternative to the Times, and he is willing to risk the ire of any shareholders not interested in pulp and ink.

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