Apple Fights Rival Google on New Turf: WSJ

Apple Inc. is stepping up its rivalry with Google Inc. by adding its own advertising system to the next version of software that will power its iPhone, iPad and other mobile gadgets.

Apple Chief Executive Steve Jobs said Thursday the new operating system will include an advertising capability, dubbed iAd, that allows developers of the programs available in Apple’s App Store-many of which are free or cost 99 cents-to include ads in their software.

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