Moonves: Advertisers, TV Affils Will Pay More for CBS — Adweek

CBS CEO Leslie Moonves put two groups on notice Tuesday that they will be paying the network more in the future than they have in the past.

Advertisers will pay more in the form of higher prices for commercials. And the network’s local TV affiliates will pay more too, in the form of substantial portions of the retransmission consent fees they receive from cable operators-or they will risk losing their network affiliations.

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