Forbes — With the MLB Network winding down a successful inaugural season, ESPN and Fox had better take note.

He likes MLB Network’s strategy of avoiding its cable carriers’ premium tiers, going for wide distribution over greater revenue per subscriber. The network debuted to a potential audience of 50 million homes in January 2009, many more than its NFL and NBA counterparts. That could increase by another 15 million or so if Petitti succeeds in inking deals with AT&T ( T – news – people ) and Dish Network, the two biggest carriers not yet on board.

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