Editorial: Kansas Progress is now ranked above Johnson County Sun’s Web site by respected audience measuring service Quantcast

Editorial:

Quantcast.com describes itself in this way:

Quantcast is a new breed of audience service, focused on helping buyers and sellers quantify the real-time characteristics of digital media consumers against which they can activate addressable advertising solutions. Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.

Quantcast Publisher is available to Web properties of any size and provides free direct-measurement of audiences for sites, blogs, videos, games, widgets and all forms of distributed content. The service has experienced rapid adoption by top media companies including Hulu, ABC-Television Group, NBC, CBS, MTV Networks, Hachette-Filipacchi, FOX Entertainment, Businessweek, Meredith Corporation, Time Inc.’s SI.com, CNNMoney.com, People.com and many of the web’s most trafficked online destinations.

According to its measurements, Quantcast currently ranks KansasProgress.com at number 137,763.  It ranks SunPublications.com at 158,591.  The lower number, the better, with the top Web site ranked at #1.  Both sites are listed as “quantified,” which means that each site has voluntarily installed a small amount of Quantcast’s code, which enables Quantcast to more accurately estimate readership numbers.  Quantcast.com does rank “quantified” and non-”quantified” sites within the same tally, and we are presently uncertain about the accuracy with which Quantcast measures sites which have not installed the HTML code.

The parent Web site for the News Press and Gazette Company, which owns The Johnson County Sun and 16 other Web sites that are listed at Quantcast (main Web site at NPGCO.com), is ranked much higher, at #24,698.

To compare (note that only one of the following, DrudgeReport.com, is currently “quantified”):  The Drudge Report is ranked at #125, RedState.com is #13,340, ClubforGrowth.org is #42,946, RedCounty.com is #59,332, TheNextRight.com is #77,440, NetRightNation is #250,071, Jack Cashill’s site Cashill.com is #506,434.  Kansas’ well-known left-leaning The Kansas Jackass (KansasJackass.blogspot.com) is “quantified” and is ranked at #366,079 — though, to be fair, as the top of that site currently makes clear (at “Gone Fishing…”), they’re currently taking a short break, which may have impacted the ranking.

Compete.com is another well-known national ranking site, one that uses other types of data to measure a site’s traffic level (it does not offer unique code to download).  Compete currently shows that the two sites KansasProgress.com and SunPublications.com are effectively tied, with The Sun at about #298,000 and KansasProgress.com at about #302,000 (with #1 being the most-read).

We offer a great “thank you” to our readers.  We hope for continued growth.

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