At his Washington Post section, Chris Cillizza ranks the different types of political endorsements as follows, from most important to least important:
The Symbolic Endorsement: Ted Kennedy backing Barack Obama during the 2008 primaries.
The State-Specific Statewide Endorsement: Florida Gov. Charlie Crist throwing his support to John McCain just before the Sunshine State presidential primary.
The Celebrity Endorsement: Chuck Norris for former Arkansas Gov. Mike Huckabee
The Newspaper Endorsement: Des Moines Register for John Edwards in 2004.
The State-Specific Non-Statewide Endorsement: Rep. Zack Space supporting Lt. Gov. Lee Fisher‘s Senate bid in Ohio.
The the out of state endorsement (ex: Governors Ed Rendell, Brian Schweitzer endorsing Terry McAuliffe in Virginia)
The Obligatory Endorsement: Mississippi Sen. Thad Cochran endorsing McCain’s presidential bid in 2008.
The Pariah Endorsement: Rod Blagojevich and Roland Burris.
Our only recommendated addendum to this list is that Chuck Norris be given his own category, and it be placed at the top.