IBM develops privacy application for Facebook

Computer World:

IBM unveiled an application on Thursday that guides users toward strong privacy settings in Facebook’s online marketplace and could be developed into a management tool for companies or across Web sites for users. The application, called Privacy-aware MarketPlace, shows users in Facebook’s buying and selling forum how their privacy settings rate compared to a recommended level and lets them make suggested changes. It shows two scales that compare the user’s privacy rating with the recommended score. The version in Facebook Marketplace is the application’s first and will be used to collect data about user privacy preferences.

Microsoft on Thursday said it will discontinue its adCenter Analytics service at the end of the year, and it appears that the company does not plan to replace it. AdCenter Analytics had been in beta and is based on Web analytics tools for online marketers and publishers developed by DeepMatrix, a company Microsoft bought in 2006. Existing customers can keep using the service through the end of the year, at which time technical support will end and the service will be shut down. Customers will need to export their data before the Dec. 31 cut-off date to avoid losing it.

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