Sirius XM to roll out iPhone app

Reuters:

NEW YORK (Reuters) – Sirius XM Radio Inc looks to expand the reach of its satellite radio service with the second-quarter launch of an iPhone application as it explores a potential marketing partnership with satellite TV provider DirecTV Group.

The company, which had to sell a 40 percent equity stake to John Malone’s Liberty Media to resolve looming debt problems, is looking for new revenue streams as its primary distribution outlet, new car ales, is looking “terrible” this year, management said on Thursday.

Sirius said the iPhone application would be available to its 19 million subscribers and to Apple Inc’s 7 million U.S. iPhone users. It can also be used by iPod Touch Wi-Fi users,

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