30% Read Local Print Newspaper Regularly, Just 8% Read It Online That Way

Rasmussen:

Just 30% of Americans say they read a print version of their local newspaper every day or nearly every day, but under the age of 40, only half as many (15%) say the same.

Another 20% of all adults say they read the print paper several times a week, but 30% say they rarely or never read it. Twenty percent (20%) also say they read the print paper once a week or less.

The findings in a new Rasmussen Reports national telephone survey are cold comfort for the newspaper industry which in most major cities is struggling to stay in business. Not only are younger readers avoiding the daily print product, but they are not shifting their allegiance to the newspapers’ websites in large numbers which is what newspaper future business plans have been counting on.

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